Communication Strategy for the Accession of the Republic of Serbia to the European Union– has been adopted by the Government on 1 December 2011.
The Government has used the Communication Strategy for the EU Stabilisation and Association Process of the State Union of Serbia and Montenegro, adopted on 16 December 2004, as a framework for its communication activities.
The new schedule of the Republic of Serbia’s approximation process has imposed the need for a new communication strategy to provide information to the national public. Since the start of the procedure for obtaining EU candidate status the government has been planning significant changes, to be made in the period following the signing of the Accession Agreement, in all areas of political, economic and social life, which will directly impact on the everyday lives of Serbian citizens, their rights and responsibilities.
The new Communication Strategy for EU accession will enable the government to establish a strategic framework for providing information to the public related to EU accession and communication activities in the EU accession process.
This strategy is to be adopted for the period between the conclusion of accession negotiations and the staging of a referendum that will see citizens express their opinion regarding Serbia’s EU membership. It shall be implemented in compliance with a detailed annual Action Plan, the implementation of which shall be the responsibility of Serbia’s European Integration Office, in conjunction with relevant state authorities.
Communication Strategy for the Accession of the republic of Serbia to the European Union can be downloaded here.
Communication Strategy for the EU Stabilisation and Association Process of the State Union of Serbia and Montenegro can be downloaded here.
